Social Path | Find your digital footprint
All your efforts leave footprints online. At Social Path, we help you analyse and find your digital footprint. Learn about your market and find opportunity to engage.
Find your digital footprint, digital footprint
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Find your digital footprint

All your efforts leave footprints online. At Social Path, we help you analyse and find your digital footprint. Make analytics make sense.

 

By understanding both your online behaviour as well as your potential markets’ digital behaviour you can identify quick wins to go to market.

 

Known as the digital “sweet spot” we find your niche that addresses the untapped market online. Learn about your market and find opportunity.

Delve into your digital DNA

Analyse what the market wants vs what you have to offer. A gap analysis will highlight your market opportunities. Consider your USP and the needs of the digital marketplace to align your business objectives with measurable data.

Digital ID management

People buy from people. Let’s work our magic to help you express your story online. Build your brand potential through tried and tested digital tactics. Your digital ID management map will enrich your brand story through innovation.

Understanding footprints

Take a deep dive into your brand. Discover what really matters. Explore your goals. Identify what drives each stakeholder and align their desires to your brand objectives. Take your current goals and add a little magic.

Leaving digital footprints

Achieving meaning can only be created through online experiences that your brand creates. It is what differentiates you from the rest of the market. Our Chief Magic Maker always says that “everything starts with a conversation”.

More
Captivate your community and build your reputation.
Show you care.
Ensure that the digital shadow you create is remarkable.
Creating meaning is a person to person interaction.
Let your connection with customers feel like you both understand them and walk in their footsteps.
Identify what the market is looking for and how people are “feeling” about your products and services.
No matter where you are in your business we will grow and nurture your brand with the aim to protect your relationships that matter.
Let’s work magic on your brands digital likeability, virality and Klout.
  • Become a brand with heart

    Tell stories for real people that resonate on an emotional, human, level.

  • Manage your online Identity

    Unique human elements in your internet footprint set you up for success.

  • What makes you tick

    What makes business sense to you? Ultimately, what converts users into customers.

  • Understand who you are

    Are you telling your story? Your storytelling success is our success.

  • Get to the nitty gritty

    Scrutinise your digital footprint. Incorporate social data.

  • Dig a little deeper online

    Determine how and why your market behaves the way it does.

Creating your “personal” internet footprint.

With P2P marketing, your brand actively engages. It is an opportunity to create your digital personality. As you have less than 3 seconds to make a great 1st impression online we map your audience to your brand potential, working on;

 

  • passion
  • sentiment
  • reach

 

This feedback then underpins your highly targeted digital market business plan. Your unique online environment, with set traceable digital activities and communications, are mapped to your business goals.

 

Using substantiated facts (data) and human behaviour we outline your social business strategy. It’s not about what you know but who you know.

 

Your digital footprint roadmap is personalised to meet your customer wants and needs. It is about finding products for your customers and not the other way around. We take the journey with you to establish a long-term vision that uses analytics that make sense.

CRAFTING YOUR BRANDS DIGITAL DNA.
Analytics form the framework to build a deep connection with your digital community. Creating stories that matter, that have a purpose and add value are the key to your brands’ online success.
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WHATEVER YOU DO TODAY HAS A RIPPLE EFFECT OF 5 YEARS
Ideation mapped to your brands purpose and customer desires, creates communities. This is what will earn you a seat at the table. Say hello to us so that we can work our magic with you.
WHAT DOES MY DIGITAL FOOTPRINT LOOK LIKE?
Once we mine all the data, we map out your digital journey. Just like footprints in the sand on the beach, your digital footprints leave traces that take your customers on a journey.
SHAPE YOUR DIGITAL PLAN THAT YOU CAN TRACK AND MEASURE
Manage your online Identity by adding a unique human element to your internet footprint. This ensures your brand stays on track. Ultimately satisfying both your community and stakeholders.
IT’S ALL ABOUT BEING HUMAN AND ENGAGING WHEN IT COUNTS
Setting SMART (Specific, Measurable, Attainable, Relevant and Timeous) Goals ensures your digital ripple resonates with meaning. Make sure your message is clear, concise and compelling.