15 Oct Add storytelling to your marketing arsenal
5 reasons to add storytelling to your marketing arsenal
Storytelling is the best way to get your audience to relate to your world. Learn how telling a story helps you to effectively communicate your brand’s message.
Stories have existed for an extremely long time. They originated with cave drawings and eventually evolved into spoken stories. The beauty of stories is that we each have one to tell. In the world of digital marketing, this can be a powerful thing.
When it comes to social media, providing a story is an upright way to evoke emotion within your fans. When you extend beyond your products and offer more, your customers develop a bond with your brand.
So, without further to do, let’s look at some of the reasons why you should be making storytelling a part of your marketing arsenal.
5 reasons to use storytelling
- Stories provoke engagement
- Stories reveal your personality
- Stories make memories
- Stories keep things interesting
- Everyone enjoys a good story
Let’s start by zooming in on the benefits of storytelling to you as a digital marketer.
Stories provoke engagement
By its very nature, a story is highly engaging. It’s not just a story. It’s a path that you get taken down, where you experience smell, taste, and captivation unlike any other. Stories aim to appeal to a different side of people. The human side. By telling a story, you tap into emotion and thus you are able to better influence your listeners to engage with you.
If you can create engaging stories that your fans will really be moved by, they will feel more strongly about your brand.
Stories reveal your personality
It is all too easy to get caught up in the logistics of things and forget about showing people who you really are. Through stories, you give your brand the chance to let its personality shine through. Show your fans who you are and grant them a glimpse into your world. It can do your brand no harm.
Remember though, don’t try to imitate or display who you think people want you to be. Be genuine and show people who your brand is.
Stories make memories
Stories give way to neuro-associations. That said, when you’re telling a story, you activate more parts of the brain within your listeners and they automatically develop a sense of connection.
Hitting the emotional ratio helps people relate to your stories. Everyone in life has faced challenges and have their own stories. When you tell your story and it relates to someone, their brain recognises the value of the information that you are sharing. Storytelling quite literally, makes memories.
Stories keep things interesting
It’s easy to become obsessed with seeing results. And as such, we attempt to enhance the value of our content accordingly. However, it doesn’t always work out and at times can be rather repetitive. Especially when listeners feel that they are being bombarded with too much sales driven content.
Stories reach people in a way that captivates them and leaves them wanting more.
Everyone enjoys a good story
There is a time and place for hard facts. However, more often than not they don’t lead to any connection. Stories lead to connection and people remember how you made them feel more than what you said.
Stories create a bond. It’s how we all relate to one another. Whether you realise it or not, stories are all around, every day. Even the music you listen to is inherently a story being told through a different medium. If you’re looking for a genuine way to connect with your audience and own your media space, look no further than the art of storytelling.
So, what’s your story?