15 Oct Better your Facebook brand marketing
7 tactics to better your Facebook brand marketing
To reach success in your Facebook brand marketing efforts, you must know how to get there. Use these 7 tactics If you’re looking to improve your strategy.
To truly stand out and connect with your audience on Facebook you have to be unique and have a bulletproof strategy.
- Know who you’re talking to
- Set realistic & reachable goals
- Define your main topics
- Schedule your content
- Know what to measure
- Refine an ads strategy
- Don’t wait for engagement
If you’ve been taking strain with Facebook marketing, don’t give up. All you need is a little direction and some refinement.
Know who you’re talking to
You want to remain relevant in the eyes of your audience, but how exactly do you do this if you don’t know who you’re speaking to? Put yourself in the shoes of your audience. Spend a day in their lives and try to see things from their point of view.
You want to;
- Figure out what problems they have
- Get to know what they need
- Come up with solutions to their problems
Once you have defined your target market and figured out the why behind their intention of connecting with you, you can move on to the next step.
Set realistic & reachable goals
Before you jump on the bandwagon, sit down and think about where you want to go. There’s no use setting up a page, throwing out some content and hoping for the best. Picture it this way, you’re out on a boat navigating through the wide, blue ocean. You’re not quite sure where you want to go just yet, but you cast your sails and hope to end up somewhere beautiful.
The reality is, the winds are unpredictable, and you could end up anywhere. Perhaps even further away from that beautiful place than you were to start with.
Facebook marketing is no different, you need to;
- Know where you’re going
- Know which direction to follow
- Know what you want out of it
Once you know where you want to go you can work on crafting your content from there. Which brings us to our 3rd tactic.
Define your main topics
There’s always a difference between what you’re known for and you want to be known for. Defining your main topics is all about bridging that gap and getting your audience to know you for what you want to be known for.
Think about the topics that you want to cover. Use trend tracking to dial in on what people are talking about and when. Once you’ve figured this out, do some keyword research to help you better understand the intent of your target market. From then on, you can start creating a calendar.
Schedule your content
You need to have a concise system in place that allows you to automate and grow simultaneously. The best way to do this is by creating a calendar and scheduling your content accordingly. Take a brisk swim in the analytics pool and find out what days and times are best fit to reap maximum engagement. Create content in advance and schedule it to publish on these days and at those specific times.
This will aid you in the quest of building strong relationships.
Know what to measure
A successful Facebook brand marketing strategy needs to be analysed and measured with a fine-tooth comb. There’s no such thing as getting a perfect strategy the first time around. It is a living, breathing organism that requires time, patience, effort and insights to grow it into a well-oiled machine.
To continually improve upon your strategy, you need to know what works. Dabble in various social media tools and find the right one that provides you with the insights you need.
Refine an ads strategy
If you’re keen on giving social media advertising a bash, you need to have an ads strategy in place. If you already do, you need to refine it. The advertising space is competitive, and you need to find the best way to perfectly showcase your brand.
To do this, you should;
- Keep your content fresh
- Shoot for brand awareness
- Be as creative as possible
- Use metrics to your advantage
Don’t wait for engagement
Social media is a place of communication, sharing and conversing. Sometimes brands tend to forget that, and the notion of sharing becomes thin. Embrace engagement and be proactive. Go out there and be a community.
- Ask your audience questions
- Hold live events
- Ask for your fans’ opinions
- Share other people’s content
Unfortunately, you will never be able to engage with absolutely everyone, but you can’t wait for engagement to come to you. You need to interact with your followers and make it happen.
There you have it, 7 tactics that will help you to improve your brand marketing on Facebook. It won’t happen overnight, but it sure will happen a lot quicker if you implement these tactics into your marketing efforts.