Social Path | The brand value secret
Brand value is one of those things – very few brands truly manage to accomplish it. Everybody seeks it, but many battle to achieve it. What is the secret?
Brand value, Authority marketing
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The brand value secret

Brand value is one of those things – very few brands truly manage to accomplish it. Everybody seeks it, but many battle to achieve it. What is the secret of brand strategy?

 

What is your USP? Service with a smile? That’s not a USP. The value that your brand offers to the market, that your competitors can’t, is where the real magic lies.

 

Knowing exactly what you stand for can be liberating. It can act as a means of inspiration and self-promotion. Brand value is a topic routinely spoken about amongst marketers and one of the most highly sought-after subjects. But what is it?

Defining brand value

In the eyes of the consumer, a product with a well-known name is superior to products with less well-known names. This, in a nutshell, is brand value. Use your USP to give real value and become the known brand that everyone loves and wants. Build brand affinity.

Managing your brand value

Possibly the biggest challenging in managing your brand value lies in the ever-changing environment in which marketing lives. This environment is constantly undergoing change an is evolving at rapid rate and clever brands stay at the forefront of the change.

How to build your brand value

Consumers express a real fondness for brands that offer extra value. That bit of extra value, no matter how large or small, can translate into inspiration for consumers to purchase that product/service. Inspire your customers to sell your brand with conviction.

What gives a brand value?

The truth is, being unique, being yourself and being different is what sets you apart and is imperative for value growth. This doesn’t mean that you need to go out and be completely alternative. It simply means attaining the attribute that makes you, you.

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How can you increase your brand value?
By being present.
Brand value is one of those things. Everyone seeks it, but few accomplish it. If you devote the time to fabricate positive, authority marketing and weave people in the fibre of your very existence, they will understand that you’re not here to cut corners.
They will see that you’re here to make a difference. And that is brand value.

  • Resonate positivity

    Aim to make a positive impact on consumers in a significant way.

  • Portray individual value

    There exists no successful one-sided relationship. It’s about give and take.

  • Instil trust

    It takes a very long time to build trust, but it can be lost in a moment.

  • Empower

    You need to think internally with this one and empower the entire organisation.

  • Be yourself

    The truth is, being unique, being yourself and being different is what sets you apart.

  • Staying true

    Your value is the purpose that contributes towards making a difference.

Increasing the value of your brand in the market.

In the weird and wonderful world of marketing, brand value stems from the notion that the owner of an established, recognisable brand can generate more income from brand-recognition (that is, from products with that particular brand name) than that of products with a less well-known name.

 

The real challenge lies in the fact that these changes are external forces and thus, you have no control or influence over them. Things such as shifts in consumer behaviour and regulations are far out of our control and have a tremendous effect on value.

 

So, now you understand the importance of brand value and the real difference it can make. But how can you increase your brand value?

 

Fear not, we’re here to tell you that is possible and as long as you don’t cut corners and are placing focus on connecting, it is as attainable for you as it was for those 3 companies you’re thinking about right now that you simply can’t live without.

 

Inspiring self-confidence and resonating positivity has the power to cultivate brand loyalty and make a real change in society.

 

Make them happy. It’s as simple as that.

 

Many marketers underestimate the power of happiness and the reaction it evokes in customers. If you make them laugh, make them smile or instil a sense of happiness within them, they will feel inspired and associate your brand with a light-heartedness that is addictive.

 

Brand value is one of those things. Everyone seeks it, but few accomplish it. If you devote the time to fabricate positive, authority marketing and weave people in the fibre of your very existence, they will understand that you’re not here to cut corners. They will see that you’re here to make a difference. And that is brand value.

Your relationship with consumers needs to be indifferent.
Think of some of the greatest brands – they don’t overwhelm their customers with ads and promotions. They seek something greater – to offer their customers an emotional experience that they will want to re-experience over and over again.
When trying to create a value experience, banish the thought of seeing your customers as a figure.
They are people, with emotion and sometimes all it takes is a mere ‘thank you’ to make a customer feel appreciated.
In today’s day and age, people are losing trust in brands.
Many online notions ranging from viruses to data breaches have caused people to find a reason to not trust brands. Sit down and think about how you can instil trust in your brand to be an authority in your industry. What will make people trust you, even if something happens?
What truly builds an exceptionally great brand, is great people.
All divisions need to understand their purpose. The mark a truly great brand is when employees see themselves as not having a role. Many brands see successful brands and feel that must replicate what that brand did to reach the success of that brand.
The most imperative for value growth to be an authority?
To be an authority while adding value doesn’t mean that you need to go out and be completely alternative. It simply means attaining the attribute that makes your brand real. It’s finding a way to diverge from the norm while remaining true to your brand’s value plan.