21 Jan How to become a social media rockstar
6 tips to become a social media rockstar
Social media has become a central role in our lives. From personal to business, it has evolved into a powerhouse that is fundamental in the success of business.
The way we do marketing has been completely overhauled and the rise of digital has brought about a whole new way of doing things. We now have at our disposal the power to create transcending content, measure results, grow our audiences, increase brand awareness and generate more leads. However, social media can easily go astray and leave you confused and unsure of what to do next.
Got your eye on social stardom? Then follow these 6 tips to become a social media rockstar and turbocharge your digital marketing strategy all in one go.
We know that being a digital rockstar is a goal many would like to achieve, so we have taken our top tips and compiled them into a neat list for you to journey your way to digital success.
Tips to become a social media rockstar
- Get clear on your goals
- Narrow in on your audience
- Strive to help people
- Practice humanisation
- Create for your fans
- Monitor your efforts
Becoming a social media rockstar takes some time. Like anything in life, to become great, you need to master the basics and practice. Let’s magnify each of the above tips and learn their importance.
Get clear on your goals
Think of your goals as your social compass. You need to know which direction to go in, otherwise you’re just going with the flow and you know what they say, ‘only dead fish go with the flow.’ 😊Think about what you what to achieve. Break your goals down into smaller steps and align them to your overall marketing efforts. By setting your goals, you’re laying a solid foundation for success.
Narrow in on your audience
You want to communicate and engage with your audience, because you know it’s crucial, but you don’t quite know how. To effectively engage with your audience, you need to know them, back to front. Get a clear picture of what they want, what they need and how you can help them, which brings us to our next tip…
Strive to help people
Social media has brought life to 2-way communication. We no longer have to be exposed to 1-way communication, and that is a brilliant thing. With that, comes the power to do something extraordinary – help people. If you can find what problems your audience have and offer them solutions to those problems, you will earn trust and truly stand out as brand.
The mark of a true social media rockstar is their ability to help people.
Many brands make the mistake of thinking that digital allows them to be robotic without a need of portraying personality.
Wrong. People are interested in getting to know your brand and its personality. It has become vital to practice being more human and show your fans your brand. Wherever you can, practice being more human. Show your audience who you are, crack some jokes and post some office photos of your team.
Create for your fans
To truly differentiate yourself with digital, you need to create unique content that people are looking for. Don’t go ahead and post stuff that 10 other brands are posting because your audience can easily find that content elsewhere.
When you create, think about your audience. Think about what they want to see and read and create for them.
Monitor your efforts
Social media is not a guessing game. There’s a science behind it in which you scrutinise, adjust and adjust some more. There are many analytics tools out there. Pick one that works best for you and use it to your advantage. Being able to identify trends and top-performing content can help you more than you think.
Being a social media rockstar is much like the path of a regular rock star – hard work, patience and above all else – practice. If you practice these social media tips and keep your audience in mind every step of the way, you’ll be on your way to social media stardom in no time.