Each day, intentionally or not, we are contributing to an ever-expanding painting of our brands online image. Learn how to protect your digital footprint & know what kind of trail you’re leaving behind.
A new client is likely to run a search of your company before officially asking for a meeting or a new business venture. So, it is therefore necessary that you make a good first impression by having a positive online presence… How? By protecting your digital footprint.
What is online reputation management? It is the process of being in control of what appears when someone searches you or your brand online. Protecting your digital footprint is important business as damaging content such as negative Google results. Risky social posts can be detrimental to your online presence.
What is your digital footprint? Your brand’s digital footprint or digital reputation is all the information that exists online about your brand. Whether it was posted by you or someone else commenting about your brand – these things formulate your digital footprint.
Your brand can go from being the most loved brand, that is trending online, to the most criticised brand in less than 60 seconds. 1 inappropriate post or comment that is made can break you.
Negative items that show up online can really damage your brand. In order to begin gaining control over your brand’s digital footprint you need to know what is out there. What footprint has your brand already created? What does your brands online reputation look like?
This is the 1st step in recognising and understanding where your brand is at in terms of its online reputation. You need engage in extensive research, to help address any negative footprints you may have knowingly or unknowingly created. Start building your brand in a positive light.
A bad online reputation arises when someone searches for your brand on Google and they are exposed to:
Some content may be fake & submitted by your competitors to harm your online reputation. Others may be comments submitted by a genuine user or follower.
Thus, it is important to make use of professional tools and knowledge to sift through the clutter and keep what is genuine and discard what is damaging.
The aim is to not make it worse but instead, to focus on making sure that you are reputing yourself and your brand as moral, transparent and trustworthy.
You want your brand to be associated with only good content and reviews that will make other people who are not your followers want to become your followers. Not all negative content is negative.
Sometimes what may seem negative can actually be beneficial for your brand in the long run. Have the resources and skills to handle all that as a mark of a true brilliance.
You may not plan for one but make sure that you are prepared to protect your digital footprint when one emerges. Things such as;
Can tarnish your digital footprint and destroy your reputation with your followers that you have spent a long-time building.
In order to put out a fire you will need to put steps in place for a good hose. Have the skills & knowledge to positively calm the storm.