Adding SMART objectives to your magic making arsenal ensures you give your social media community what they want, when they want it. The measure of your success is quality, not quantity.
Social Media success is based on time and certainty. Fact is – time is more valuable than money online. Regardless of where you come from, what industry you work in, or what goals you have; time is the most valuable commodity.
Time spent with your brand means; awareness, likeability, virality and most importantly affinity. Using SMART techniques for your social media strategy breeds loyalty.
Your social audience are the ones that like, share, repost, retweet and click on the link that directs them to website, blog or your contact us page. This can all be achieved either through paid or unpaid media which is all identified in your smart objectives.
SMART goals were fabricated to help better identify what you would like to accomplish. Zig Ziglar said to not count the things you do but the things that count. Our ethos of using SMART provides shape and guidance throughout a project to gain success for your brand.
The secret to overcoming common brand challenges comes in the form of a 5-letter acronym: SMART. Transforming your social media strategy as it injects structure, metrics, timelines, and a sense of purpose into every choice you make for your brand.
Goals are the first step in turning the invisible into the visible. Our brands who set strategies with SMART objectives succeed because they know where they are going. Take care of the detail and prove your social success is doable by making your brand exceptional.
How do you focus your efforts and motivate yourself to achieve your goals? By being specific. When you are drawing up your goals, be sure to answer the 5 W’s:
Having measurable goals is extremely important. Why? Because what cannot be measured cannot be improved. Stay motivated and track your progress by putting down some metrics you can use to determine if you meet your goal.
For your brand goal to be successful, it needs to be realistic. Your goal is there to inspire motivation and not discourage you. Set your goal so that it stretches your abilities while remaining possible.
Can you answer ‘yes’ to the 5 questions below with regards to your goal?
If you couldn’t answer ‘yes’ to all the questions, then your goal isn’t relevant. Make sure your plans drive everyone forward and that it makes sense with broader business goals.
Each goal needs to have a target date. If it lacks realistic timing, you will be less likely to achieve it.
Ask yourself questions related to the goal deadline to provide a form of time constraint (this helps in preventing everyday tasks from taking priority over long-term goals). To provide some time-based context, ask yourself the following questions: