Social media is the most powerful type of marketing the world has ever seen. So, why haven’t you developed a social media strategy?
It comes as no surprise – social media is a powerhouse. It offers businesses an extremely effective way of doing what was previously, a truly difficult task – build trust.
It is therefore safe to say that it is critically important for business to not only have a social media presence but to harness its supremacy through processes and strategy implementation that support scalable, efficient and successful social engagement.
When taking a holistic view, we need to figure out why do we want to do this. Cue social media strategy. The strategy helps us figure out and define the why. Add business KPI’s and start your journey to success.
You need to be assured that the content you are devoting time to produce is targeted to the right people and is aligned with their interests. I’ts all about creating quality content that people want to consume.
It is not a megaphone – it’s a dinner table. Conversations drive reputation and understand that you have no control over content once you unleash it (much like a conversation at a dinner party!).
Developing a social media content strategy often starts with a keyword analysis, which will help you uncover the language that your audience or community is using while on the social media.
You may have a superior product or service, but unless it is directed to an appropriate audience, it won’t have any impact. Keep in mind that a social media content strategy is a commitment.
Define your audience. Find out who these people are what makes them tick. Survey your customers, ask questions, determine your audience size and narrow them down to a tee.
Analysing your target market and getting to know them is vital in finding out what kind of content to create that will connect & resonate with them as well as drive engagement.
The more relevant conversation creating content you can share, the more conversations you’ll be able to have with your audience. As a result – you will foster a lasting connection with them. Brands need to work really hard to avoid the, “I came. I puked. I left” scenario. Have a lasting impact to be share worthy.
Bringing a social media content strategy to life often begins with keyword analysis. This helps in uncovering the language in which your audience is using.
The magic lies in work harding at analysing your public. Getting to know who your audience is. Finding out what kind of content to create, that will connect and resonate with them.
What will drive engagement, and actually give you more eyeballs? We believe that while creating content brands should keep in mind that they should always seek to;