Social Path | 2019 Landscape: Social Media Trends
If you’re looking for a way to craft powerful messages & effectively reach your audience, use these 6 social media trends in your 2019 marketing efforts.
Social media trends, AI chatbots
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Social Media Trends 2019

Social Media Trends 2019

Social Media Trends 2019

If you’re looking for a way to craft powerful messages & effectively reach your audience, use these 6 social media trends in your 2019 marketing efforts.

There’s no doubt about it- digital content marketing is a powerful force. If harnessed correctly, it possesses the ability to increase demand and serve needs of any and every business.

However, times are changing and with that comes new and evolving social media trends which naturally shape the way in which we do marketing. The vast virtual environment known as cyber space has boomed over the last 20 years and it shows no signs of slowing down. With 2019 upon us, it comes that time where we need to review the top digital trends that you should know and stay on top of, to take your digital marketing game to the next level.

Top 6 digital trends 2019

  1. Video marketing
  2. Artificial intelligence
  3. Social media stories
  4. User Experience
  5. Native advertising
  6. Chat bots

Let’s jump straight into each of these trends and uncover what they mean for you.

Video marketing

Video hit the charts last year and it’s doing so again this year, and for a very good reason. Consumers are spending more and more time on their smartphones watching videos and research shows that, that number is still on the rise.

Videos have officially become a modern-day medium. They are paired with accurate user metrics which help marketers determine how well their efforts are performing. On top of that, videos are:

  • Cost effective
  • Authentic
  • Exciting
  • Stimulating

It makes it easy to see why you should integrate videos into your social media strategy this year.

Skyrise building with Social Path logo

Artificial intelligence

We’re seeing it more and more often, AI is slowly but surely taking over the world. Businesses are making use of AI because it can analyse behaviour and patterns to help businesses understand the journey that users take to find their product.

With this information at their disposal, businesses can automate efforts, cut down on costs and accelerate their growth.

Social media stories

Stories are a great opportunity for companies to create hype or FOMO about a product, show some behind the scenes footage or simply just get people’s opinions. The growing popularity of stories will have all savvy marketers in 2019 adopting this social media trend in their strategies.

User experience

Your user experience needs to be a strong part of your strategy. Ultimately, the journey that your users take will shape their perception of you. Many people believe that UX has become a foundational pillar of marketing, and they’re not wrong. UX is your key in 2019 to get your marketing efforts to work harder for you.

Native advertising

Paid advertising is everywhere. From websites to social media channels. Consumers are aware of the form that these adverts come in and as such, Click Through Rates are not as high as they should be.

You need to be smarter about the way you present your ads. Too often, people make the mistake of focusing more on clicks than the actual meaning behind their advertising efforts, which causes the results to slowly evaporate. Put time and effort into creating meaningful native advertising campaigns.

Chat bots

Advancements in technology have led to chat bots being able to communicate with users and help them along their digital journeys. Although not verbal interactions, the way that chat bots interact with people via a text chat windows are very natural and helpful. Instead of users having to wade through depths of information, they can find what they need easily via the help of chat bots.

2018 demonstrated the effectiveness of AI chat bots but 2019 is expected to see a significant increase in this form of software. After all, we are all social animals that thrive off interaction and having a voice.

So, as 2019 comes of age, expect things to be slightly different this year. 2019 will be centralised around user experience, artificial intelligence and video. To stay ahead of the game, you’re going to need to revise these 6 social media trends, work on your video content and keep your users in mind every step of the way.