Jessica Rose McEndoo, the Chief Executive Officer aka Chief “Digital Evangelist” of Social Path, is a digital strategist with heart. With a BCom Finance background, over a decade of experience in digital and her love for marketing strategies, her passion lies in empowering individuals & brands to successfully execute P2P digital communications. She strongly believes that a focus on personalized marketing, human-2-human interaction and well-executed digital strategies, with measurable KPI’s, are key to every marketers’ success. And ultimately, everything starts with a conversation.