Social Path is a digital marketing agency that specialises in P2P marketing.
Through our use of contagious marketing we strive to always give measurable ROI.
Our social shake up began when we kept hearing people mention that they were either B2B or B2C.
Understanding digital footprints
Social path takes a deep dive with your brand to discover what really matters and will hold workshops to address your current goals, challenges and desires. Then we work our magic to find your market opportunities, that we can track and measure so that it makes business sense.
Entrenching the strategy
“Failing to plan, is planning to fail”. Your online strategy will be set for a whole year with set KPI’s to ensure your plan not only makes business sense but also be tracked and measured. By having a documented POA you will be able to spot check that your brand is on track to earn a seat at the table.
Defining creativity importance
We analyse the findings and meet with your team to define, from the learnings, your go to market plan. Integrating your immersive digital brand experience into your overall business objectives. Creatively targeting your core audience for that human interaction.
Building brand networks
Social Path magic makers define and map out your unique value proposition and overlay the findings and ideas to set your brand building plan. We look at your content mix, brand objectives, themes, tone, audience and even Google “quick wins” to go to market with.
Driving measured success
Social Path will then assist you in rolling out your digital campaign by either assisting your teams to be empowered to make the magic themselves or by lending a helping hand. Our digital storytelling, creativity and innovation will be reported on against your specific KPI’s.
Heard of the 5 year ripple? That’s how long the after effect of social media is. Are you happy about what is being said about your brand? Let us watch your back. We have the tools & expertise to make sure you are on the ball. At Social Path we do social media on the go to protect your online reputation.
Outlining SMART objectives
We map your business goals to your marketing goals and show you when & how to talk. This ensures that your voice is heard at the right time. Make your human interaction relevant & meaningful. Our secret sauce lies in telling your people what they want to hear, when they want to hear it.
Our team run on tons of coffee to make magic happen. Let us come to you or you can visit us. We want to learn about the in’s and out’s of your brand. Share your dreams and brand aspirations with us. Pop us a message to say hello, afterall everything starts with a conversation.
By using authentic words to meet specific business objectives we look to give you quality traffic that converts to quality leads for a real return on investment made by your brand.
Brand recognition in the virtual world, where digital tech reigns, can only be achieved through telling stories that matter. Understanding social innovation, social behaviour and your audience insights will help you to tell a great story.
Our qualitative research techniques take both you and your audience into the heart of your brand experience. Incorporating social research, we effectively highlight your gaps in the market as well as your brand opportunities.
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Social Path share a joint passion in “making magic” when it comes to your brand identity. We build your community online.
With strategic marketing, storytelling and data analytics, we take brand marketing to the next level. Magic can only be achieved through digital innovation. We will make the numbers make sense.
#SayHello and create magic moments with us that speak to your overall business goals.