The story of Social Path
Social Path was borne, over a coffee, after an in depth discussion on how the industry needs to be more geared towards marketing that matters. People (customers you market to) are tired of irrelevant messaging cluttering their newsfeeds. Brands are tired of investing in digital marketing that doesn’t show results (money in the bank).
And so the idea of “evidence-based P2P” marketing was put into motion with the creation of Social Path. As there are a plethora of agencies out there, we decided to place ourselves at the forefront of the industry as a digital marketing consultancy. Working with brands and agencies alike for the good of the people 😉
Serious about humans
Our team of “magic makers” make up a diverse group of creative, serious and crazy individuals who have a ton of heart. We believe that our people make Social Path that little bit more special.
All our work is based on digital market research including, Search, Social and UX to formulate your winning strategy. It’s not about the numbers, it’s about your niche market, who want to engage and be loyal to your brand. At Social Path, we are serious about evidence-based P2P digital marketing.