Find your digital footprint & make analytics make sense
All your efforts leave footprints online. At Social Path, we help you analyse and find your digital footprint. Learn about your market and find opportunity.
By understanding both your online behaviour as well as your potential markets’ digital behaviour we identify quick wins to go to market. Known as the digital “sweet spot” we find your niche that addresses the untapped market online.
Steps to understanding digital footprints
Social path takes a deep dive into your brand. We explore your goals. We identify what drives each stakeholder and align their desires to your brand objective. We take your current goals and challenges and add a little magic to discover what really matters.
Our magic makers will;
- Meet with you and your stakeholders to understand your business
- Work our magic to find you meaningful market opportunities
- Set up a plan with measurable KPI’s that track your online identity
Delve into your digital DNA.
We analyse what the market wants vs what you have to offer and do a thorough gap analysis to highlight your market opportunities.
Through considering your USP and the needs of the digital marketplace we align your business objectives with measurable data. This includes;
- Your digital likeability
- Your digital virality
Social Path identifies what the market is looking for and how people are “feeling” about your products and services.
What does my digital footprint look like?
Are you telling your story? Do your competitors have more likeability? Virality?
We want to understand what makes you tick. What makes business sense to you. Ultimately, what will convert users into customers.
At Social Path, we want to get to the nitty gritty. We scrutinise your digital footprint and incorporate social data to determine how and why your market behaves the way it does. As you have less than 3 seconds to make a great 1st impression online we map your audience to your brand potential.
With P2P marketing, your brand actively engages. It is an opportunity to create your digital personality. Stories for real people that resonate on an emotional, human, level.
Leaving digital footprints that matter
Using substantiated facts (data) and human behaviour we outline your social business strategy. It’s not about what you know but who you know.
Your digital footprint roadmap is personalised to meet your customer wants and needs. It is about finding products for your customers and not the other way around. We take the journey with you to establish a long-term vision that uses analytics that make sense.
Achieving meaning can only be created through online experiences that you create. It is what differentiates you from the rest of the market. Our Chief Magic Maker always says that “everything starts with a conversation”.
Crafting your brands digital DNA
Ideation mapped to your brands purpose and customer desires, creates communities. Whatever you do today has a ripple effect of 5 years online.
Setting SMART (Specific, Measurable, Attainable, Relevant and Timeous) Goals ensures your digital ripple resonates with meaning. It’s all about being human and engaging when it counts.
Becoming a brand with heart, where you are;
Is what will earn you a seat at the table. Say hello to us so that we can work our magic with you. Your storytelling success is our success. No matter where you are in your business we will grow and nurture your brand with the aim to protect your relationships that matter.