Get to know our Magic Makers© 👇 

Jessica Rose McEndoo, the Chief Executive Officer aka Chief “Digital Evangelist” of Social Path, is a digital strategist with heart. With a BCom Finance background, over a decade of experience in digital and her love for marketing strategies, her passion lies in empowering individuals & brands to successfully execute P2P digital communications. She strongly believes that a focus on personalized marketing, human-2-human interaction and well-executed digital strategies, with measurable KPI’s, are key to every marketers’ success. And ultimately, everything starts with a conversation.

Charlotte is a highly skilled digital marketing professional, holding a degree in Psychology and Communication from the University of Johannesburg, She has developed a deep understanding of human behaviour and effective communication strategies.

Over the past 8 years, She has honed her expertise in various digital disciplines, particularly in Paid Media Advertising, SEO, and UX. She is passionate about leveraging these areas to drive meaningful results for businesses and individuals. She has successfully implemented comprehensive digital marketing strategies, optimising online presence and maximising conversion rates for diverse clients across industries.

In addition to her practical experience, She is proud to contribute to the academic community as a lecturer at the University of Johannesburg. This role allows her to stay at the forefront of industry trends and share her knowledge and insights with aspiring marketers.

With a keen eye for data-driven decision-making and a commitment to continuous learning, she consistently strives to stay ahead of the curve in the rapidly evolving digital landscape. She is adept at identifying opportunities for growth, conducting thorough market research, and executing targeted campaigns that generate measurable results.

She thrives in collaborative environments and has a proven track record of effectively communicating with cross-functional teams to achieve shared objectives. Her strong analytical skills and attention to detail enable her to deliver strategic solutions that align with business goals and drive sustainable success.

Lysandra joined team magic June 2021. She graduated in 2019 after completing her BA graphic design qualification. We just love her tenacity. Lysandra is a vibrant and young designer, who gained experience in the printing industry & has been bitten by the digital social bug. She is a hardworking young woman that is always willing to learn new things and to face new challenges.

Dixi, lovingly known as our “Rottweiler” is our one-person multi-tasking accounts department. She looks after our MD, team and finance. She has worked as a Financial Controller, Supervising Accountant & Production Accountant. Her experience spans: Budgeting, Scheduling, Cash Flows, Electronic Payments, Statutory Schedules & Payments, Cost Reports, Petty Cash, Wages & Salaries, Auditing of paperwork to prepare for auditors & DTI (Department of Trade and Industry).

Outside her Film Industry experience, Dixi ran her family business for 12 years: Production of vacuum-formed interior parts & windows for aircraft. Working with Casinos, Hotels, Secretarial & Musicians as well as working on Movie Magic Budgeting & Scheduling & EP Budgeting, Vista, PSL, Goldfinger & FilmAcc. Revelation, Quickbooks & Pastel. Her experience spans Payroll Packages: Payday & VIP Payroll. Efiling & Easyfile for statutory declarations & payments to South African Revenue Service plus IRP5 Tax Certificates. Banks: Standard Bank, First National Bank, Nedlink & Netbank Business for Electronic Payments.

He is very passionate about the application of software and electronics in the telemetry industry. His focus for 15 years has been the development of client-server technologies where the majority of data was sourced from the user or third party software components. Recently this focus moved more toward the sourcing of data from physical environments or objects to provide an additional data component to existing and new systems.

This additional data source provides for exciting new capabilities when combined with custom or existing electronics and via conventional online systems and mobile applications, there is nothing that can not be monitored or controlled from anywhere in the world.